ImmiPractice imports Facebook and Instagram Lead Ads automatically. A Business Admin connects your Facebook Page once in Meta Ads Sync; after that, each new Lead Ads submission arrives in All Leads in real time with source “Meta Ads”. A scheduled sync re-checks every 15 minutes as a safety net, and a manual Fetch Leads Now button is available. Each Meta lead is imported only once.
- Connect your Facebook Page once in Meta Ads Sync.
- New Lead Ads submissions arrive in real time with source “Meta Ads”.
- A 15-minute safety sync and a Fetch Leads Now button catch anything missed, without duplicates.
- Meta becomes a subprocessor only when you connect it.
Who can connect Lead Ads?
A Business Admin (or another role your permissions allow) who also has admin access to your Facebook Page in Meta Business Suite. If an agency runs your ads, they may need to grant you that access first.
How do I connect my Facebook Page?
- Check your Meta access. Make sure you can manage the Facebook Page that runs your Lead Ads.
- Open Meta Ads Sync in ImmiPractice.
- Enter your Page details. The screen asks for your Facebook Page ID and a Page access token generated in Meta with permission to retrieve leads. If you are unsure how to generate it, contact sales@immipractice.com before you start.
- Save and activate. The Page is now connected.
- Test it. Submit a test lead through Meta’s lead form tools, then check All Leads for a new entry with source “Meta Ads”.
How does the sync work?
- Real time. New submissions arrive through Meta’s webhook moments after the person submits.
- Safety net. A scheduled sync re-checks connected Pages every 15 minutes in case an event was missed.
- Manual fetch. A Fetch Leads Now button pulls recent leads on demand.
- No duplicates. Each Meta lead is imported only once, however many times it is checked.
- Notifications. A new Meta lead triggers a bell notification like any other new lead.
What happens to a Meta lead once it arrives?
It is an ordinary lead: assign it, call it, update its status and enroll it when the person signs on. Because the source is recorded, Office Analytics can show leads against enrollments by source, so you can see whether your ad spend produces clients, not just form fills.
Privacy and data
When you connect Lead Ads, lead data passes through Meta’s platform under Meta’s own terms before reaching ImmiPractice, where client data is hosted in your region (Canada for Canadian firms). Meta is a subprocessor only if you connect it — see subprocessors. Make sure your ad form’s privacy notice tells people who will contact them.
Troubleshooting
- No leads arriving: check that the Page is still connected and active in Meta Ads Sync, then click Fetch Leads Now.
- Leads stopped after a staff change: the person whose Meta access was used may have lost Page access. Reconnect with a current admin.
- Still stuck? Contact support.