Help Center · 2 min read

Manage your business profile

The short answer

Your Business Profile in ImmiPractice holds your business details and the WhatsApp number used to generate “Click to WhatsApp” links. Branches are managed from Business Profile → Branches. The Business Admin keeps it up to date. Your business name replaces the platform name across the app, browser tabs and the sign-in emails your team receives.

Product facts checked 22 October 2026
Key takeaways
  • The Business Admin edits the Business Profile and adds branches.
  • Your WhatsApp number on the profile powers Click to WhatsApp links.
  • Your business name appears across the app and on sign-in emails.
  • The WhatsApp Business Profile is a separate screen under Communications.

Who can edit the Business Profile?

The Business Admin. Adding branches under the Business Profile is also Business Admin only. Other roles work within the business the profile describes but cannot change it.

How do I update my business details?

  1. Open Business Profile from the sidebar.
  2. Check your business details. Make sure the business name is the one you want clients and staff to see — it appears on the sidebar, browser tabs and sign-in emails.
  3. Add your WhatsApp number. ImmiPractice uses it to generate “Click to WhatsApp” links, so clients can message you in one tap.
  4. Save. Changes apply across the app.

How do I add or manage branches?

Go to Business Profile → Branches. Every business starts with a Head Office; add one branch per physical or virtual office that runs its own client list. Remember that branches don’t share data: each branch’s leads, cases and team are visible only to that branch and the Business Admin. See branches.

Business Profile vs WhatsApp Business Profile

Business ProfileWhatsApp Business Profile
WhereBusiness Profile in the sidebarCommunications → WhatsApp → Business Profile
What it controlsYour business details inside ImmiPractice, WhatsApp number for Click to WhatsApp links, branchesWhat clients see when they tap your name in WhatsApp: photo, About, description, email, website, category
WhoBusiness AdminBusiness Admin, plus Managers and Branch Managers by default

The WhatsApp profile saves straight to Meta and needs a connected number. See connect WhatsApp.

Where else are business-wide settings?

  • Billing — your ImmiPractice subscription status, subscribe or update your payment method (Business Admin). See your subscription.
  • Team → Roles & Permissions — what each role can do.
  • Calendar → Settings, Agreement Automation and Marketing Automations → Email Setup — see configure your settings.
Tip: Use the same business name on your Business Profile, WhatsApp profile and email sender name. Clients recognize a consistent name and are less likely to ignore your messages.

What should I update when the firm changes?

  • New WhatsApp number: update the Business Profile so Click to WhatsApp links point to it, and switch the connected number in WhatsApp Settings.
  • New office: add a branch, then add or move the team members who work there.
  • New business name: update it once; sign-in emails and the app pick it up.

What if the business owner changes?

If the person who should hold the Business Admin role changes, contact sales@immipractice.com so access is handed over correctly. Do not share the original admin’s mailbox.

Frequently asked questions

Why does the login page show a different name?

Before sign-in, ImmiPractice cannot know which business you belong to, so the login and registration pages show a generic platform name. After sign-in, everything shows your business name.

Can a Branch Manager add a branch?

No. Adding branches is limited to the Business Admin.

Where do I change my subscription?

On the Billing page, available to the Business Admin. See your ImmiPractice subscription.

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